Fresh Flavor: New Poster Series Available

Drop by the SCA Store at World of Coffee for a peek at the newest tool in coffee sensory science: The Flavor Perception in Coffee Poster Series.

A collaborative effort by the SCA and World Coffee Research (WCR), this new series is an intuitive and beautiful deep-dive into the WCR Lexicon. Each poster in the series offers detail on the most general taste descriptors found at the center of the Coffee Taster’s Flavor Wheel alongside the more specific attributes and their full WCR Lexicon references. The WCR Lexicon is the largest collaborative research project on coffee’s flavors and aromas ever done – created at Kansas State University, the lexicon identifies 110 flavor, aroma, and texture attributes present in coffee, providing repeatable references for measuring each attribute’s intensity. Collect all eight in the series at once or one a time – it’s up to you!


The SCA Store is located behind registration and badge print on the ground floor of Messe Berlin ExpoCenter City, South Entrance.