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Submissions are now open for the 2019 Design Lab - a platform for showcasing great design in specialty coffee, taking place at World of Coffee for the first the time in Berlin this June. Design Lab was established at our 2016 Expo in Atlanta, focusing initially on coffee packaging, but has grown to include new showcases and will now be present at two shows.

Hundreds of submissions were received last year, and carefully evaluated for originality, function and sustainability by a panel of judges representing Guild leadership and independent designers. First-place winners will be announced for each category, in addition to the selection of the best submissions. New to this year: we’ve added a Brand showcase!


What Is Design Lab?
Great coffee is synonymous with great design, and increasingly serves a critical function in distinguishing specialty coffee. Design Lab seeks to celebrate this effort through three key platforms, coffee spaces, coffee vessels and a packaging showcase. 

  • Category: Vessels Design Lab Vessels explores some of the most charming and original designs for anything you drink coffee from – paper cups, travel mugs, ceramics, glassware etc. Have you or your business created something beautiful in the past twelve months? We'd like to see it.

  • Category: Spaces The Design Lab Spaces exhibit showcases incredible retail, education, and production environments designed for coffee. Have you built a beautiful space in the past twelve months? We'd like to see it.

  • Category: Packaging Design Lab Packaging identifies some of the most compelling coffee packaging designs from the past year. Has your company created new packaging or updated an old design in the past twelve months? We'd like to see it.

  • Category: Brand New for 2019, this category is about recognizing the brands, identities and visual environments that companies in coffee use to stand out. It’s about the logos, the style guides, the stationery, the posters, the flyers, the digital comms - anything and everything that's not the product itself or the space. Submissions should include logo files, style guides, and up to three high-res examples of the brand in-use on promotional assets, not including products or vessels. 

Competition Benefits
Design Lab seeks to highlight the best in our industry. Winners in each category will be recognized at the World of Coffee and on SCA News. Additionally, each winner receives a special digital mark to signify their win.

Competition Rules

  • There is a submission fee based on your SCA membership status and show selection. Options are as follows:

    • World of Coffee Berlin ($125 SCA Member)

    • World of Coffee Berlin ($150 Non-Member)

  • High-quality photos of each submission must be included. These will be used for judging, but also for display if your submission is selected.

  • Judges will evaluate submissions under the following metrics: originality, function, sustainability.

  • Applicants should include as much information as possible about their submission.

  • The deadline for applications for World of Coffee is April 19th, 2019 at 11:59pm BST.

Packaging and Vessel submissions must be able to deliver samples of their product to the show office between the hours of 9am-12pm CEST on June 5, 2019.

Please note that submission fees are charged in US Dollars; no VAT is required if fees are paid in US Dollars.

Questions? Email us at

Submissions for World of Coffee will remain open through April 19th, 2019 at 11:59pm BST. Applicants will be notified of their status on or before April 29th, 2019.