2019 show features


Roaster village

Explore and taste coffees produced and roasted by some of the best roasters in the industry.


Brew bar & espresso bar

Get your caffeine fix at the Brew Bar or the Espresso Bar! Beverages will be kindly prepared and served by skilled volunteer baristas.



The Best New Product Competition and Display recognizes new products judged on their quality and value to the specialty coffee and tea industry. Award trophies are presented to the winners of exhibiting companies during World of Coffee.



Each year, World of Coffee welcomes industry respected experts who inspire, educate and motivate nearly 7,000 coffee professionals to reach for their goals and expand their coffee knowledge. Lecture presenters are carefully vetted experts who are highly enthusiastic about their area of expertise and have a strong desire to share that knowledge for the betterment of the industry.

automating excellence

SCA has partnered with Cup of Excellence to launch Automating Excellence, a new initiative bringing together major super-automatic machine manufacturers to create a space where attendees can taste the world’s finest coffee brewed by a selection of the most innovative fully-automated machines.


cupping room

Made for cupping coffees, the Cupping Room will be hosting coffee cuppings every day throughout World of Coffee. A selection of cuppings will be open to the public.


specialty coffee association store

Interested in the latest books, posters and accessories from the coffee world? Find a wide selection of coffee tools, apparel, books and more in the SCA Store.

Shop the Store



Great design and great coffee go hand in hand. This year, we’re introducing a new interactive exhibit concept - Design Lab. This space allows you to explore some of the best design in coffee today and learn the stories behind all of them. This year's elements will include coffee packaging, vessels, spaces and branding.