Europe’s Fastest-Growing Coffee Show

Travelling to a different European city each June, World of Coffee is the essential event for coffee professionals – drawing a loyal audience from the global specialty coffee community, more than 80% of whom return year-on-year. Brought to you by the SCA, the event has more than doubled in size and stature over the last five years, growing from 3,000 visitors and 45 exhibitors to 6,800 visitors and 240 exhibitors in just 5 years.

A Festival of Innovation, Entertainment & Knowledge

The backbone of World of Coffee is the dynamic 5000 sq.m. exhibition featuring over 250 of the world’s leading coffee and Horeca industry suppliers. But Europe’s top coffee event is more than a trade show, it is festival of innovation and learning comprising of:

  • World Barista Championships
  • The SCA’s cutting-edge lecture series
  • Two busy cupping rooms
  • A week-long social programme of parties and networking events
  • The ever-popular Roasters’ Village
  • The Sustainability Forum
  • The SCA Guilds Area
  • The highly competitive World of Coffee New Product of the Show Awards
  • The SCA Shop

Our Visitors Keep Coming Back

The SCA is proud that World of Coffee has become such an important fixture in the coffee calendar each year. In 2017, 83% of attendees were returning visitors. And with a 91% approval rating, it’s not hard to see why our audience is so loyal.


Visitor Roles

  • 24% Baristas
  • 16% CEOs
  • 15% Sales & New Business Managers
  • 10% Roasters
  • 9% Marketing Managers

  • 8% Operations
  • 7% Café Owners
  • 4% Chefs
  • 4% Food & Beverage Manager
  • 2% Coffee Enthusiasts
  • 2% Media

Visitor Interest

  • 46% Coffee Equipment
  • 35% Green Coffee
  • 10% Roasting Equipment
  • 3% Food Items
  • 2% Café Furnishings
  • 2% Tableware
  • 2% Non-Coffee Beverages

exhibitors call it ‘The No.1 Event in Europe’

In addition to its ardent visitor following, World of Coffee also enjoys a loyal exhibitor base, with more than 75% of 2017’s exhibitors already signed up for the event in Amsterdam.

‘World of Coffee is the event for the coffee industry in Europe. The quality of visitors is second-to-none and there is no better opportunity in the world to network with our coffee industry.’
— Tom Noonan, Senior Brand Manager, DaVinci Gourmet
‘World of Coffee continues to offer a great opportunity for our members to meet new and existing clients and develop new business.’
— Chris Allen, International Business Promotion, Brazilian Specialty Coffee Association
‘At World of Coffee we can meet clients and suppliers in one place with so much coffee spirit.’
— Rene Fliscur, Head of Coffee, Volcafe Select
‘The SCA has provided a great environment for us to meet and connect with new and existing customers.’
— Andrew Kingsley, Siemex International