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The True Price of Coffee

Call to action for frontrunners in the coffee sector to join hands and work on a method to calculate the real price of coffee, based on the real cost price as well as external costs such as carbon emission, soildegradation, loss of biodiversity etc. 16 Dutch companies have already taken first steps. In order to break through current the system of coffee pricing critical mass is essential so... Who's in!?

Category: Trading and Commerce

Room:
Lecture Room 1

Target Audience: Baristas, Roasters, Traders, Producers, Retail Operators, and Coffee Enthusiasts