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An Unequal Pair: Coffee Industry Leaders & Farmers Discuss Their Needs & How to Align Them

With producers facing issues of climate change, migration of the younger generations to urban areas, and fluctuating coffee prices, it has become increasingly difficult for smallholder farmers to be successful and sustainable. It’s been 17 years since the last coffee crisis, and since then the industry has largely failed in making sustainable coffee a reality. Coffee prices are near record lows, over production & deforestation is continuing at a rapid pace, natural resources are being depleted, and youth are losing interest in coffee. The current prospects for farmers and youth are therefore limited. Key sector stakeholders hold the power, what is needed are the insights, experiences on successes and failures, and know-how to tackle these issues and bring focus to the farmers. Speaking with farmers, you learn that family is important; they strive for improved livelihoods through access to markets, valuable trainings, stable organizational structures, and a level playing field.
We are bringing together coffee industry leaders and farmers to discuss these critical issues to find common understandings and a path forward. By developing innovative partnerships that cater for social and environmental values these issues get addressed and opportunities for all stakeholders alike will establish a more sustainable coffee industry.

Category: Sustainability

Room:
Lecture Room 2

Target Audience: Producers and Traders

Earlier Event: June 6
The True Price of Coffee
Later Event: June 6
Modulation of Roasting Profiles