GREEN COFFEE BUYERS & SELLERS PROGRAM

In 2021, we heard from buyers and sellers of green coffee that the COVID-19 pandemic had made it difficult to start new relationships. They perceived in-person discussion as an invaluable part of building sustainable trading partnerships, and they expressed eagerness to engage with each other, despite possible language and cultural barriers, much less the challenges of a pandemic.

This feedback set us on a path to designing a feature that would work towards helping to build these connections—equipping both sellers and buyers with a resource to facilitate their introductions and opportunities.

Now in its second year, the Green Coffee Buyers & Sellers Program is a direct way for coffee producers, distributors, and sellers to connect with buyers from around the world and form new, sustainable professional relationships.

If you are a green coffee seller or producer or a green coffee sourcing professional and wish to take part in the program, please register to attend World of Coffee Athens in-person and opt in to the Green Coffee Buyers & Sellers Program. We’ll be in touch soon to give you more information.

SUPPORTED BY

how it works

The Green Coffee Buyers & Sellers Program functions through the World of Coffee mobile app. Green coffee buyers and sellers have the opportunity to opt in, register for the program and create a profile.

Program participants will be able to contact each other through the World of Coffee app and set up in-person meetings during World of Coffee. Meeting rooms will be available throughout World of Coffee for 20-minute slot meetings; alternatively, buyers and sellers will be able to set up a meeting at a different location of their choice. During meetings, buyers and sellers will be able to get to know each other in person and sellers will have the opportunity to hand coffee samples to buyers.

THANKS TO THE GENEROUS SUPPORT FROM OUR SPONSOR, BARISTA ATTITUDE, THE PROGRAM IS FREE-OF-CHARGE FOR ALL BUYERS AND SELLERS.

If you are green coffee buyer or seller of any size, participating at World of Coffee 2022, simply register below and we will follow up with some tips for you to make the most of the program.

Welcome to the Green Coffee Buyers & Sellers Program!

definitions

Definition of “buyer”, for the purpose of this program: A World of Coffee 2023 attendee or exhibitor, with earnest interest in buying green coffee, willing to meet with sellers during World of Coffee and receive samples.

Definition of “seller”, for the purpose of this program: A World of Coffee 2023 attendee or exhibitor, with earnest interest in selling green coffee, willing to meet with buyers during World of Coffee and offer samples to buyers.

Sellers and buyers’ sizes, for the purpose of this program: The “size” of buyers and sellers is not given by their company size, but by how much coffee they are willing and able to buy from / sell to other program participants. The three sizes are the following:

  1. Microlots (up to half containers)

  2. Between half and one container

  3. Over one container