Thank you for your interest in attending World of Coffee Amsterdam. Travelling to a different European city each June, World of Coffee is the essential event for coffee professionals – drawing a loyal audience from the global specialty coffee community, more than 80% of whom return year-on-year. Brought to you by the SCA, the event has more than doubled in size and stature over the last five years, growing from 3,000 visitors and 45 exhibitors to 6,800 visitors and 240 exhibitors in just 5 years.

media badge access

Complimentary access to World of Coffee is available for media interested in covering the event. A media badge gives you access to World of Coffee from 21st – 23rd June as well as stand access to the World Barista Championship on 20th June. 

The badge includes access to:

  • Exhibition Hall
  • World Barista Championship (stand access only - stage and backstage access can be requested here)
  • Lectures
  • WOC Cupping Rooms

In order to qualify for a media badge, all applicants must meet specific criteria as defined in the Media Policies.
All media badge applications will be carefully reviewed by the Specialty Coffee Association. 


Vicente Partida
SCA Director of Communications