Thousands ATTEND OPENING DAY
Opening day of World of Coffee Geneva, Europe’s premier coffee trade show, attracted thousands of coffee professionals and enthusiasts to Palexpo SA in Geneva, Switzerland. Attendees from all over the world are gathering to experience the best in coffee innovation, culture, and sustainability, and to participate in networking opportunities that foster community building, commerce, and trade.
Garfield Kerr, President of the Board of Directors of the Specialty Coffee Association, cut the ribbon to officially open World of Coffee Geneva.
The sold-out Exhibit Floor features over 430 exhibiting companies, including:
Host Sponsor: BWT water+more
Platinum Sponsor: Barista Attitude
Diamond Sponsor: Nestlé Professional
Gold Sponsor: Alpro
Portrait Country: Café de Colombia is showcasing exclusive cultural activations and a pop-up café experience. Representatives from over 160 countries are exhibiting and attending this year’s event.
Approximately 100 competitors are participating in four World Coffee Championships across the three-day event. Winners will be announced on Saturday, June 28 for:
World Latte Art Championship
World Coffee in Good Spirits Championship
World Cup Tasters Championship
Cezve/Ibrik Championship
World of Coffee Geneva Details
DATES: Thursday, June 26 – Saturday, June 28
LOCATION: Palexpo SA, 1218 Le Grand-Saconnex, Geneva, Switzerland
EXHIBIT HALL HOURS:
Friday: 10:00 am – 5:00 pm
Saturday: 10:00 am – 5:00 pm
Show Floor Features
Cupping Exchange – Hall 2
SCA Lecture Series – Rooms V & W, Hall 3
SCA Workshops – Ticketed Sessions
Coffee Business Lounge – Le Povrier, Internal Boulevard
World Latte Art Championship – WLAC Stage
World Coffee in Good Spirits Championship – WCIGS-CIC Stage
World Cup Tasters Championship – WCTC Stage
Cezve/Ibrik Championship – WCIGS-CIC Stage
Green Coffee Connect – Hall 1
2025 Best New Product Competition – Room Q, Hall 3
Coffee Design Awards