World of Coffee Geneva Best New Product 2025 Winners Announced
During this week’s World of Coffee Geneva, taking place at the Palexpo SA, the Specialty Coffee Association (SCA) announced the winners of the 2025 Best New Product Award. SCA’s panel of experienced judges bring years of industry expertise and will rigorously evaluate each product based on specific criteria, ensuring the most deserving products get the spotlight they deserve.
“We are honored to celebrate this year’s winning products, which exemplify the dedication, ingenuity, and vision that define the specialty coffee industry,” said Yannis Apostolopoulos, CEO of the Specialty Coffee Association. “These innovations are not only raising the bar but also shaping the future of coffee for communities around the world.”
The Best New Product Award recognized equipment, accessories, and technology innovations. A panel of industry experts selected winners based on quality, innovation, and value to specialty coffee professionals and consumers. The winners are:
People’s Choice: Winner Coming Soon
Coffee Accessories – Subminimal
Commercial Coffee Preparation & Serving Equipment: Ubermilk
Consumer Coffee Preparation & Serving Equipment: Fellow
Open Class: DiFluid
Winner: Subminimal
Award Category: Coffee Accessories
An item supplementary to coffee. For example, mugs, cups, lids, cleaning brushes, dump boxes, tampers, measuring items, etc.
Product: Subscale
Booth: 1848
WINNER: DiFluid
Award Category: Open Class
Open to products that do not fit in any of the other entry categories and align with the current industry trends.
Product: DiFluid AirWave - Smart Roast-Smoke Filter
Booth 1507
Winner: Fellow
Award Category: Consumer Coffee Preparation & Serving Equipment
Any equipment used to prepare or serve coffee or tea in a non-commercial environment to enhance the quality of specialty coffee and tea beverages in the consumer marketplace. For example, grinders, brewers, espresso machines, roasters, thermal pots, and servers.
Product: Fellow Espresso Series 1
Booth: 1559
Winner: Ubermilk
Award Category: Commercial Coffee Preparation & Serving Equipment
Any equipment used to prepare or serve coffee or tea in a commercial environment. For example, grinders, brewers, espresso machines, roasters, thermal pots, and servers.
Product: Ubermilk PLUS X
Booth: 1327
Winner: UBERMILK
Award Category: Best New Product People’s Choice Award
Recognizes the most innovative new products in the specialty coffee industry, as voted by attendees of World of Coffee. This award highlights standout products that showcase creativity, quality, and industry impact.
Product: Ubermilk PLUS X
Booth: 1327
