Lecture Description
Recognizing and adapting to changing consumer preferences and habits can unlock new opportunities for revenue growth and increased market share. With numerous emerging trends, it can be difficult to determine which trends to embrace and which to skip. Strategic analysis of your business can help clarify objectives, effectively meeting expansion goals and highlighting the revenue streams with the greatest potential. Assessing whether alternative revenue streams are beneficial can significantly shape your forward-looking strategy.
Combining traditional income sources with alternative revenue streams often reveals new growth opportunities. By diversifying through new product offerings, e-commerce, digital products, or education, businesses can establish a resilient financial foundation to succeed in the face of market fluctuations. This approach not only provides a buffer against economic uncertainties but also fosters innovation, ensuring long-term sustainable growth.
This lecture will:
Guide participants to identify viable alternative revenue sources and establish new areas of economic growth.
Illuminate the strategic analysis process to clarify expansion objectives and capitalize on high-impact revenue streams.
Explore the integration of traditional income soures with broader-reaching consumer markets such as e-commerce, digital products, and online education.
Demonstrate how to determine whether additional revenue streams will profit the organization or detract from the core business.
Learning Objectives
Understand and leverage emerging trends in the coffee industry to drive growth based on your current business.
Anayze real-world case studies of coffee-related businesses to learn from both successful and unsuccessful strategies, gaining insights aligning trends with your company.
How to use data and insights from your current operation to help determine which new opportunities are right for you.
Apply a practical framework for strategic analysis that will enable informed decisions on when to diversify revenue streams and how to maximize profitability while staying true to brand values.
Date: Friday, June 27, 2025
Time: 11:00 AM - 12:00 PM
Location: Lecture Room V
This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee Geneva here.
Lecturers / Presenters
Chris Legler (he/him)
CEO, Axios Growth Consultants
Chris Legler, the founder and CEO of Axios Growth Consultants, specializes in empowering businesses to thrive amid economic uncertainty. With 30+ years of experience at industry giants like Espresso Supply, Bonavita, Starbucks, and Sony, Chris brings unparalleled insight into navigating complex markets and fueling growth.
A former coffee roastery owner, he intimately understands the opportunities and challenges facing small business owners. In addition to being a Certified Management Consultant, Chris holds an MBA from Seattle University, and a certificate in Circular Economy and Sustainable Strategies from Cambridge.
Chris is passionate about helping companies innovate, adapt, and unlock their full potential.