Lecture Description
The changing coffee culture and the megatrends shaping its future.
Coffee is more than just a beverage - it is a global phenomenon, a cultural connector, and a multi-billion-dollar industry undergoing significant transformation. Consumers no longer just drink coffee—they want an experience, a story, and a deeper connection to their cup. During my lecture, I will highlight six key themes that will define the future of coffee in the years to come.
☕1. Coffee as a global phenomenon
📈 2. Where will future growth be?
🌍 3. The rising varieties of the coffee culture
🌱 4. Will there still be coffee available in 2050?
🚀 5. We need new business skills
🔮 6. Summary & outlook: What’s Next?
As coffee continues to evolve, consumer expectations, sustainability challenges, and market dynamics are reshaping how we grow, trade, and consume coffee.
The question for all of us: Are we ready for the coffee culture of tomorrow?
Date: Thursday, June 26, 2025
Time: 15:15 - 16:15
Location: Lecture Room V
Lecturers / Presenters
Gerd Müller-Pfeiffer (he/him)
CEO, International Coffee Consulting
With over 25 years of experience in the coffee industry - primarily at the world’s largest coffee company, Nestlé - I bring a wealth of knowledge and expertise to the table.
My career spans diverse roles, including market strategy, brand building, innovation, P&L management, and sustainability, giving me a deep understanding of the challenges and opportunities in this dynamic industry.