Crafting Connections: A Market-Readiness Workshop for Green Coffee Producers & Exporters
Workshop Description
This workshop is designed to support green coffee exporters and producers to succeed in the U.S. specialty coffee market. Participants will learn how to craft compelling brand stories, target the right market segments, and plan effective customer journeys through communications, samples, and sales techniques. With insights from industry experts, attendees will gain a deeper understanding of buyer expectations, seasonality, and strategies for building lasting business relationships.
Date: Thursday June 26, 2025
Time: 10:30 - 13:00
Location: Room 3
Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.
Instructors & Leads
Sandra Loofbourow
Ben Bicknell
Regenerative Thinking: A Design Thinking Toolkit for Specialty Coffee
Workshop Description
The practice of sustainability requires the dynamic careful balance of social, economic, and environmental priorities. Achieving this balance is by nature complex, as the connections are usually not clearly defined or emerge in scales (time or space) not easily identifiable by conventional analytical approaches. This challenge calls for a new (collective) mindset and leadership capacity, being more conscious, purposeful, and strategic to create this sustainable future (intentionally), generating greater possibilities for all actors in the coffee value chain.
Design thinking is a human-centered (user-centered) approach to problem-solving that amalgamates stakeholders’ need through empathy and an adaptive process rooted in practice and action-learning. The use of prototypes for making tangible the product or services help the designer re-think solutions to bring new perspectives and ideas, transforming the way people, organizations, and businesses solve these problems and create shared-value solutions.
This workshop will introduce prototyping techniques from design thinking for solving a set of real sustainability challenges in the specialty coffee sector that will allow the generation of a creative solution (prototype) that intersect desirability, viability, and feasibility. The blend of theoretical elements with action-learning offers a new way to understand problem solving and social innovation to make coffee better, for all.
Our goal is to provide actionable knowledge that support sustainability professionals, coffee companies and producer organizations in the specialty coffee industry to incorporate skills and mindsets that facilitate the generation of transformative solutions that are regenerative and distributive by design, and that consider sustainability an ongoing practice for learning how to make the right thing the right way, a commitment for create a coffee sector of shared opportunity, shared responsibility, and shared prosperity.
The workshop is inspired by the Theory U philosophy, Doughnut Design for Business tool, and the Human-Centered approach to innovation that will be adapted to the specialty coffee context to create an impactful and dynamic activity for all the participants.
Date: Thursday June 26, 2025
Time: 10:30 - 13:00
Location: Room 2
Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.
Instructors & Leads
Andrés M. Montenegro (he/him)
Sustainability Director, Specialty Coffee Association
Crafting Exceptional and Sustainable Coffee Blends: Strategies for Roasters and Green Buyers
Workshop Description
Creating a coffee blend can be challenging - how do you build a blend that customers will love? How and what green coffee do you buy to maximize value? What do great blends even taste like? In this workshop we'll discuss the value of blends and the role they play for a roastery. We will troubleshoot marketing blends vs single origin offerings and roasting techniques, and ultimately learn how to utilize a wide range of coffees to their fullest potential. We'll be cupping blends and blend components so you'll walk away with both a conceptual understanding and an opportunity to create your own blend in the workshop.
Date: Thursday June 26, 2025
Time: 10:30 - 13:00
Location: Room 1
Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.
Instructors & Leads
Ashley Whelan (she/her)
Coffee Director
Ashley Whelan is a seasoned coffee professional with expertise in sourcing, roasting, blend development, and menu curation. She began her coffee journey in 2012 while working in neuroscience research at NYU but was quickly drawn to coffee’s complexity. As a green buyer, she has built direct relationships with producers, focusing on quality, transparency, and sustainability. She has developed blends and seasonal offerings that balance flavor, consistency, and operational efficiency. With experience spanning barista work to consulting, Ashley is dedicated to creating thoughtful coffee programs that connect sourcing to the final cup while supporting both producers and businesses.
Hiring and Training: Building Strong Foundations for a Growing Team
Workshop Description
Now that your small business is establishing itself, it's time to grow—but who do you bring into your team, and how do you equip them for success? In this workshop, founders and owners of emerging specialty coffee shops will learn about proven approaches to hiring, on-boarding, training, and feedback that well-established European specialty coffee brands have used to propel them to where they are today. Discover methods used to establish a happy and engaged team who will carry your business' values forward—and how to work with (and give!) feedback, so that everyone learns together.
This workshop is best suited to attendees who have not yet built a hiring or training program for their employees and would value understanding what's worked (and hasn't worked) in other businesses to inform their own design. We recommend that anyone involved in developing a hiring and training program for their business should attend together (owners, managers, etc.).
Date: Thursday June 26, 2025
Time: 10:30 - 13:00
Location: Room 4
Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.
Instructors & Leads
Federica Parisi (she/her)
Coffee & Beverages Community Director, Simonelli Group SpA
Hello I'm Federica Parisi, Coffee and Beverages Community Director at Simonelli Group. I'm an active member in the coffee industry for 14 years (Nespresso & Starbucks), I contribute to elevating coffee education standards.
I'm dedicated to high-quality coffee education in the industry, committed to fostering knowledge and excellence among coffee professionals.
I'm a proud Authorized SCA Trainer (Sensory, Brewing, Introduction to Coffee, CVA for Cuppers, Coffee Sustainability) and 2y experienced SCA judge (Barista and Brewers). I'm a European Specialty Tea Association Trainer as well and a proud Victoria Arduino E1 Prima EXP owner. I'm Italian and I live in Switzerland.
Your Coffee Data Made Easy: Build your Business Intelligence Dashboard for Better Decisions
Workshop Description
Every coffee business generates, collects and manages valuable data, but turning this information into actionable knowledge and insights remains a challenge. This hands-on workshop guides small and medium exporters, importers, and roasters in creating practical dashboards that capture essential information about their coffee journey - from lot tracking and quality to impact, compliance, and customer preferences.
Working with a real business example, you'll learn a practical framework for identifying and measuring key indicators, as well as how to build a simple yet powerful system to connect, organize and visualize key metrics that matter in daily operations. Whether you're tracking multiple coffee lots, managing inventory, or monitoring quality and sales performance, you'll learn to organize data for quick decision-making. No technical expertise required - just bring your coffee knowledge and leave with a step-by-step working dashboard and the skills to adapt it that saves time, reduces mistakes, and amplifies the value of your business. Through this interactive DIY experience, you'll engage with other professionals in peer-to-peer learning and knowledge sharing.
Date: Thursday June 26, 2025
Time: 14:30 - 17:00
Location: Room 3
Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.
Instructors & Leads
Elisa Criscione (she/her)
Founder & CEO, Digital Coffee Future
Elisa Criscione is the Founder and CEO at Digital Coffee Future. She brings eight years of experience in tropical agriculture, specializing in digitalization for coffee value chains. She works throughout the industry to simplify digital transformation for coffee industry stakeholders and has collaborated with institutions such as Fairtrade International, GIZ, and Rabo Foundation. Elisa also serves as a lecturer on coffee digitalization at the University of Turin and has joined various coffee events as a speaker, establishing extensive networks across the sector.
Hubert Peri (he/him)
Education Manager, Digital Coffee Future
Hubert is the Lead Consultant and Trainer for DCF’s Education Portfolio. Based in Chiapas, Mexico, he has worked for over 15 years on access to finance, market, business intelligence and advisory services for smallholder coffee, cocoa, honey and handicraft organizations throughout Latin America and Africa. Hubert is also founder of TheFarmerbox, a start-up dedicated to providing first mile digital data solutions for smallholder organizations, and digital transformation ambassador for the Inter-American Institute for Cooperation on Agriculture (IICA).
Beyond the Beans: How to Craft Stories to Connect With Your Buyer
Workshop Description
In today’s competitive coffee market, great coffee isn’t enough - how you tell your story can make the difference between getting noticed and being overlooked. This hands-on workshop will equip coffee professionals with the storytelling skills needed to connect with buyers, align with their values, and improve commercial opportunities.
Participants will learn how storytelling can help communicate their company’s unique identity, sustainability efforts, and extrinsic attributes in a way that resonates. Using proven techniques such as structured storytelling frameworks and values-driven narratives, attendees will craft their own compelling stories and practice applying them effectively.
Through interactive exercises and live feedback, participants will leave with practical storytelling tools to position their product more effectively. Whether their goal is to increase sample consideration, build stronger relationships with buyers, or stand out in a crowded marketplace, this workshop will provide a clear, structured approach to crafting impactful stories.
Date: Thursday June 26, 2025
Time: 14:30 - 17:00
Location: Room 2
Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.
Instructors & Leads
Maria Barikhina (she/her)
Marketing Strategist & Storyteller
Maria Barikhina is a marketing and storytelling consultant, specialising in sustainability, messaging and branding. In her communications role at Sancoffee - SCA Sustainability Awards Winner 2024 - she works closely with producers, roasters, and industry partners to craft narratives that highlight the value of sustainable practices and direct relationships.
Previously, Maria was the Head of Marketing at Algrano, where she designed the company’s communication and marketing strategy.
She also runs Zurich Storytellers, a Swiss-based non-profit community of 2,000 members, where she co-hosts live storytelling shows to help people practice public speaking and connect through authentic narratives.
Boost Your Social Ventures: Sustainable Project Funding through Crowdfunding
Workshop Description
This workshop is designed for leaders and entrepreneurs in the coffee industry who aim to transform their ideas into impactful sustainable initiatives. Led by Olga Velásquez, CEO of Raíces Colectivo, participants will benefit from her extensive experience in sustainability and fieldwork across Central America. Olga will share insights on various initiatives and discuss critical elements that enhance project viability.
Conducted entirely in Spanish, the workshop will focus on formulating projects that attract mass funding by refining key elements that resonate with potential donors. Participants will take their own ideas, analyze their specific challenges, and access valuable background information on other producers. They will learn how to utilize Raíces Colectivo’s free crowdfunding platform to support their initiatives.
Additionally, participants can develop a sustainable investment initiative that can be funded directly through their commercial partners or submitted to the platform. Through practical exercises, attendees will create compelling proposals and effective crowdfunding campaigns. The session will be recorded and published in English, ensuring wider accessibility. By the end, participants will understand how to transition from ideas to well-structured projects ready for crowdfunding, empowering lasting change in their communities.
Date: Thursday June 26, 2025
Time: 14:30 - 17:00
Location: Room 4
Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.
Olga Velasquez (she/her)
Social Coffee Research and Founder, Raices Colectivo
Olga Velásquez is a Business Administrator specializing in Finance and Marketing, with 15 years of experience in social program design and evaluation. She focuses on fostering a coffee value chain that transcends sustainability, emphasizing inclusion and innovation. This vision is rooted in her extensive experience in Central America, where she collaborated with feminist movements, child rights organizations, and health and humanitarian aid initiatives. Under her leadership, Raíces Colectivo has become a key player in the intersection of sustainability, social inclusion, and strategic development, driving impactful change and spearheading new initiatives through creative solutions, data-driven methodologies, and regional collaboration.
Sensory Training: Unlocking Coffee’s Full Potential
Workshop Description
Embark on a sensory journey that blends the unique flavors of Brazilian coffees with carefully designed olfactory and gustatory exercises. This workshop aims to train the senses, enhancing coffee appreciation through memory, perception, and sensory exploration. Together, we will analyze the sensory experience of coffee through interactive taste and aroma exercises. Participants will be encouraged to feel, explore, and create their own interpretations, transforming a simple tasting into a deep, mindful connection with coffee and the world around them.
We will feature Brazilian coffees with distinct sensory profiles, including Arabica, Conilon, and Amazonian Robusta, offering a unique opportunity to explore flavors from different regions. In harmony with the tasting, we will engage in an olfactory exercise to identify aromas naturally found in these coffees. Using the Coffee Taster’s Flavor Wheel, we will navigate flavor attributes and conduct a comparative tasting of the coffees brewed.
Additionally, we will briefly discuss the fundamentals of aroma, taste, and flavor. This workshop is designed for anyone eager to expand their sensory repertoire and develop new perceptions, whether they are coffee professionals or enthusiasts.
Date: Thursday June 26, 2025
Time: 14:30 - 17:00
Location: Room 1
Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.
Instructors & Leads
Leticia Paiva (she/her)
Sensory Skills Trainer
Leticia Paiva is a Sensory Skills Trainer specializing in specialty coffee. Coming from a Brazilian coffee-producing family, she combines deep-rooted knowledge with extensive training in the field. She has taken SCA courses and studied Specialty Coffee Production, Classification, and Cupping, refining her expertise in sensory analysis. Leticia develops immersive workshops that enhance sensory perception, not only refining tasting skills but also fostering a deeper inner connection through flavors and aromas. At World of Coffee Geneva, she will lead a hands-on session designed to unlock sensory potential, guiding participants through exercises that expand flavor recognition, sensory awareness, and personal connection with coffee.
Sucafina Instant Cupping
Cupping
Sucafina Cupping
Date: Thursday, June 27, 2024
Time: 16:00 - 17:00
Room Number: Cupping Room 2
Access: Public
Tuan Loc Commodities Cupping
Cupping
Tuan Loc Commodities Cupping
Date: Thursday, June 27, 2024
Time: 16:00 - 17:00
Room Number: Cupping Room 1
Access: Public
Volcafe Cupping
Cupping
Volcafe Cupping
Date: Thursday, June 27, 2024
Time: 14:30 - 15:30
Room Number: Cupping Room 2
Access: Public
List + Beisler GmbH Cupping
Cupping
List + Beisler GmbH Cupping
Date: Thursday, June 27, 2024
Time: 14:30 - 15:30
Room Number: Cupping Room 1
Access: Public
No Sustainability Without Gender Equity: Examples from Kenya’s Coffee Sector
Lecture Description
The World Economic Forum’s 2022 “Global Gender Gap” report argues that global humanity remains more than 100 years away from gender equity; meaning that “none of us will see gender parity in our lifetimes; nor likely will many of our children.” How can this be possible when there’s so much attention on “empowerment” both globally and in the coffee industry? Sustainability has become an embedded goal throughout specialty coffee, but it will only be achieved if gender equity is realized. This panel of three women, who live and work in Kenya, considers the vital importance of linking sustainability goals with gender equity goals.
Based on her PhD research in Kenya, Dr. Erika Koss highlights what we really know (and what we don’t) about gender in coffee—and discusses why more gender aggregated, intersectional data is needed. She suggests key solutions, exploring why our way forward in coffee must lead to flourishing for all genders. Two owners and directors of coffee estates in western Kenya, Dr. Rosebella Langat of Chepsangor Coffee in Nandi and Gloria Wamaiwa Gummerus of Sakami Coffee in TransNzoia, will share their experiences as farmers and leaders of sustainable businesses that employ and train hundreds of rural women.
Date: Thursday, June 27, 2024
Time: 14:15 - 15:15
Location: Lecture Room 2
This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee Copenhagen here.
Lecturers / Presenters
Dr. Erika Koss (she/her)
Saint Mary's University, Canada ; University of Nairobi, Kenya
Erika Koss, Ph.D., is a writer, educator, and researcher who views coffee through the lens of two life-long passions: literature and human rights. She is an AST and a co-creator of SCA’s Coffee Sustainability curriculum. Erika holds a PhD from Saint Mary’s University in Canada and is Research Associate at University of Nairobi, Kenya. She is founder of “A World in Your Cup Consulting,” her education business focused on sustainability, gender equity, and decolonization of the beverage crops. Born and raised in Los Angeles, Erika lives in Nairobi with her younger son.
IG: @AWorldinYourCup
www.AWorldinYourCup.com
Dr. Rosebella Langat (she/her)
Coffee Farmer, Chepsangor Hills Coffee Farm
Dr Rosebella Langat is an Impact Entrepreneur with a focus on improving the lives of her community
particularly through agribusiness in the Coffee Sector and closing the gender and economic gap. She is
the CEO and cofounder of Chepsangor Hills Coffee Farms producing exclusive speciality coffees
with specific attention to traceability and sustainability with the aim of achieving sustainable
production and consumption of Coffee and creating a synergy between the global north and global
south. Rosebella has a passion to develop and use her knowledge to solve business and community
problems particularly in rural agriculture.
Gloria Wamalwa Gummerus (she/her)
CEO, Sakami Ranchers Ltd.
Gloria Gummerus is coffe grower , ceo of sakami coffee ,co founder of international woman in coffee Kenyan chapter and Nort woman in coffee producers. Director at New Kenya planters cooperative uoin represents smaller coffee Grower’s.
Electrochemical Processes in Coffee Production
Lecture Description
Electrochemistry is the study of chemical processes that involve the transfer of electrons in a reaction. In coffee production, there are many manifestations of electrochemistry. This seminar will cover our recent work on the topic, and covers topics ranging from the emergence and passivation of static electricity during grinding, to measuring and modifying flavor directly in coffee extracts.
Date: Thursday, June 27, 2024
Time: 14:15 - 15:15
Location: Lecture Room 1
This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee Copenhagen here.
Lecturer / Presenter
Christopher Hendon (he/him)
Associate Professor, University of Oregon
Prof. Christopher H. Hendon is a computational chemist with interests in energy materials and coffee. He obtained his BSc. Adv. HONS from Monash University (2011) and PhD from the University of Bath (2015). After a two-year postdoc at Massachusetts Institute of Technology he joined the University of Oregon in 2017 as a tenure-track professor, where he received tenure in 2023. His research group focuses the emergence of defects in metal-organic molecules and solids. He has published over 100 papers, was named a Cottrell Scholar in 2021, a Camille Dreyfus Teacher-Scholar, and the Samuel R. Scholes Jnr. Lecture for excellence in Scientific Communication.
Understanding and Applying the Evolved Cupping Protocol
Workshop Description
Over the past four years, the SCA has undertaken a project to understand, develop, and evolve the SCA cupping protocol as a part of its Coffee Value Assessment System development project. This year, SCA released a draft of a new cupping protocol, which is anticipated to become the new official SCA cupping protocol. This workshop offers coffee professionals interested in first-hand practical experience with the new protocol a guided, intensive and thorough training session on the evolved protocol. Students will receive descriptive training, including how to use references, and a deep understanding of the affective section of the new cupping system. Multiple tasting sessions will give cuppers experience evaluating various coffees using the new system.
Date: Thursday, June 27, 2024
Time: 14:00 - 17:00
Location: Workshop Room 2
Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.
Instructors & Leads
Filip Bartelak (he/him)
CVA Ambassador, Grange Specialty
Filip Bartelak, born in 1978, is a Polish expert in sensory analysis and R&D. With a major in I/O and political psychology from Jagiellonian University, he excels as a sensory expert and R&D supervisor at Consonni. He's a green coffee buyer and roast master, creating renowned coffee roaster brands in Poland and abroad. Filip is a Q Arabica and Robusta Instructor, SCAA Certified Lead Instructor, and WCE certified judge. He's served as an officer at Coffee Roasters Guild and led CRG's Sustainability Committee. A consultant for the United Nations' ITC, Filip was also a member of SCA's Board of Directors.
Building a Better Business: Management & Leadership
Workshop Description
Foster exceptional leadership and cultivate a motivated team! In this workshop, coffee shop owners and managers will learn proven techniques in effective communication, team empowerment, and cultivating a positive work culture. Discover the secrets to nurturing a happy and engaged team, driving productivity and customer satisfaction. Elevate your business through effective management and leadership, setting the stage for continued growth and excellence.
In this workshop we will cover:
The Importance of Onboarding
Effective Communication
Roles and Responsibilities
Delegating, Development, and more.
Date: Thursday, June 27, 2024
Time: 14:00 - 17:00
Location: Workshop Room 1
Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.
Instructors & Leads
Laila Ghambari (she/her)
CEO, by Laila Ghambari
With nearly two decades of experience in food and beverage operations Laila Ghambari has an extensive knowledge spanning various roles. She runs her own coffee business consultancy, by Laila Ghambari, coaching coffee business owners and professionals to achieve their goals. She has been an influential figure in the specialty coffee industry, winning the 2014 USBC, and being an elected member of the Barista Guild Executive Council.
AWTrading - UNROASTED Cupping
Cupping
AWTrading - UNROASTED
Date: Thursday, June 27, 2024
Time: 13:00 - 14:00
Room Number: Cupping Room 1
Access: Public
The Role of Ground Coffee Particle Size Distribution in Espresso Extraction
Lecture Description
Coffee grind size is the most impactful parameter in the hands of a barista to control the espresso extraction. The dial-in procedure involves changing the grind size and with this changing the particle size of the ground coffee to achieve an optimal extraction.
The presentation will explain fundamentals about what is happening to the coffee when grinding at different grind sizes and how this impacts espresso extraction. We will look at how coffee grind size can be characterized more in detail, not only by using a single grind size number.
In the main part of the presentation we will explore the findings of our recent study about the impact of ground coffee fines on the espresso extraction. We will look at why fines are so important, how they can be a characteristic of a grinder, what is their role in the espresso extraction and what are the sensory implications. The data and information provided will benefit better understanding of extraction, grinder qualities and flavour quality of espresso.
Date: Thursday, June 27, 2024
Time: 13:00 - 14:00
Location: Lecture Room 1
This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee Copenhagen here.
Lecturer / Presenter
Samo Smrke (he/him)
Scientific Associate, Zurich University of Applied Sciences
Samo Smrke is a scientific associate at the Zurich University of Applied Sciences (ZHAW) in the group of prof. Yeretzian. He is involved in research projects in collaboration with industry partners and in fundamental research on various topics of coffee chemistry and coffee science. He is leading a module of the Coffee Excellence continuing education course at ZHAW, and various other educational programs with partners of ZHAW. Samo is actively participating at coffee conferences, is one of the co-authors of the SCA Freshness Handbook and Water Handbook and has contributed to scientific papers and book chapters about coffee.
Coffee Consolidations: Smart Strategies for Small Companies to Scale Up
Lecture Description
In the dynamic coffee industry, consolidation poses significant challenges and opportunities for small businesses. This lecture offers practical insights into navigating consolidation trends, drawing from recent market data and key transactions involving industry giants like JAB Holdings, Nestle, and boutique brands such as Blue Bottle Coffee. We explore the drivers behind consolidation, including market saturation and the pursuit of innovation.
Through real-world examples, we showcase how small businesses can leverage M&A, venture capital, and private equity to scale up and remain competitive. Additionally, we delve into the transformative role of technology, highlighting advancements in coffee brewing and supply chain management. Success stories from Intelligentsia Coffee and Blue Bottle Coffee demonstrate effective strategies for differentiation and growth amidst consolidation pressures.
This lecture equips entrepreneurs with actionable strategies to navigate consolidation dynamics and thrive in the evolving coffee market.
Date: Thursday, June 27, 2024
Time: 13:00 - 14:00
Location: Lecture Room 2
This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee Copenhagen here.
Lecturer / Presenter
Lukasz Mrowinski (he/him)
Investor, ECK Capital, Coffee On Air
Lukasz Mrowinski, co-founder and ex-CEO of Etno Cafe, a Polish coffee brand (28 cafe chain, a roastery and a cold brewery).
Under his leadership, Etno Cafe (est. 2012) introduced many innovations and experienced dynamic growth through organic expansion and strategic M&A deals, leveraging investor funds for development, which resulted in achieving 7th place in the Food and Beverages category in the Financial Times FT 1000 ranking of 2020.
In April 2022, Lukasz exited Etno Cafe to pursue M&A ventures, joining the Harbour Club. This organization offers practical insights and strategies for entrepreneurs seeking to acquire, revitalize, and divest businesses.
Since May 2020, Lukasz has also been hosting the Coffee On Air podcast.
Before joining the coffee industry, Lukasz was a lawyer and tax advisor for over 12 years, including 6 years at KPMG and 3 years at Credit Agricole.
Chicas Industry s.r.o. Cupping
Cupping
Chicas Industry s.r.o. Cupping
Date: Thursday, June 27, 2024
Time: 13:00 - 14:00
Room Number: Cupping Room 2
Access: Public
Advancements in Cupping and Coffee Evaluation: the SCA Coffee Value Assessment
Lecture Description
This year, the SCA officially adopts the Coffee Value Assessment, which includes advances in sensory science and economics into our cupping and coffee evaluation system. Learn about how these improvements work, especially the new "Extrinsic" coffee evaluation which, for the first time, incorporates a coffee's information into its total quality assessment.
Date: Thursday, June 27, 2024
Time: 11:45 - 12:45
Location: Lecture Room 1
This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee Copenhagen here.
Lecturer / Presenter
Peter Giuliano (he/him)
Chief Research Officer, Specialty Coffee Association
Peter Giuliano is the Executive Director of the Coffee Science Foundation and Chief Research Officer of the Specialty Coffee Association. With more than 30 years’ experience in the coffee trade, his focus now is on promoting research and scientific inquiry on coffee, and bringing evidence-based insights to the coffee industry.
Break-Out Session on Enhancing Field Data Quality for EUDR Compliance
Lecture Description
I am excited to invite you to the Break-out Session on Enhancing Field Data Quality for EUDR Compliance by Meridia and Rabo Foundation as part of the World of Coffee Copenhagen The session is tailored specifically to sustainability and procurement professionals in the coffee industry.
It will provide you with
- concrete solutions to address field data quality challenges
- insights to enhance your organisation’s data collection and management practices
Besides that, we will share valuable insights from our research conducted in the various coffee regions 2022/2023 on producer organizations maturity in data collection, management and field data quality. You will also hear from companies how they are improving data quality in direct and indirect supply chains. Additionally, we provide concrete solutions and tools to assist cooperatives and businesses in improving their data practices.
Date: Thursday, June 27, 2024
Time: 11:45 - 12:45
Location: Lecture Room 2
This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee Copenhagen here.
Lecturers / Presenters
Beatrice Moulianitaki (she/her)
Chief Commercial Officer, Meridia
Beatrice Moulianitaki brings over two decades of extensive experience in the agriculture and food and beverage sectors, spanning commercial, sustainability, and social impact domains. Pioneering pre-competitive collaboration and innovation within the cocoa industry, she is a driving force in fostering positive change. She has worked with esteemed organisations, including Heineken, UTZ Certified, Solidaridad, and The Hershey Company.
Since September 2022, Beatrice has assumed the role of Chief Commercial Officer at Meridia, a leading agtech company specialising in smallholder data verification and compliance in cocoa, coffee, and palm oil. In her leadership, she continues to champion sustainable supply chains and propel meaningful transformation within the agricultural landscape.
Pablo Mendoza (he/him)
Business Development Manager, Meridia
Pablo Mendoza is the Business Development Manager at Meridia, helping organizations comply with deforestation free regulations such as the EUDR.
Hacienda La Esmeralda Cupping
Cupping
Hacienda La Esmeralda Cupping
Date: Thursday, June 27, 2024
Time: 11:30 - 12:30
Room Number: Cupping Room 2
Access: Public
Import Promotion Desk Cupping
Cupping
Import Promotion Desk Cupping
Date: Thursday, June 27, 2024
Time: 11:30 - 12:30
Room Number: Cupping Room 1
Access: Public
From Vision to Reality: Building a Strategic Plan for Coffee Businesses
Workshop Description
Find your most powerful direction and commit to shared goals.
Strategic planning isn't just a good practice; it's a necessity for staying competitive, expanding market share, and ensuring long-term sustainability. We’ll give you the tools you need to implement strategy sessions long into the future. Through practical insights, proven business tools, case studies, and interactive discussions, you'll learn how to make informed decisions, optimize resources, and adapt to evolving industry dynamics.
Plus, you’ll have the opportunity to dive into these exercises yourself so when it’s time for you to bring this to your team, you’ll know firsthand how it should go.
Join us if you’re ready to gain clarity on the direction of your business and want your team working together to achieve something great.
Date: Thursday, June 27, 2024
Time: 10:30 - 13:30
Location: Workshop Room 1
Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.
Instructors & Leads
Miranda Caldwell
Founder, The Coffee MBA
Miranda Caldwell is a coffee business coach and the founder of The Coffee MBA, a community where she teaches business courses for the specialty coffee industry. Since 2000, she has held leadership positions at coffee roasting companies in roles spanning operations, procurement, quality, sales, retail, and education. In 2022 she completed her Masters of Business Administration from a joint program with The University of Manchester and Indiana University. Her primary goal is to improve profitability for coffee roasters, believing they're the key to unlocking profitability for the rest of the value chain.
Coffee Price Volatility and What to Expect Going Forward
Lecture Description
Once again the coffee market has been exposed to extreme price volatility. 2024 - 2025 will be no different, as new sets of variables enter the mix, and will certainly place new obstacles for supply chain participants to navigate in an already difficult market environment. This lecture will delve in all of the variables that have affected the coffee market over the past 2 years and will identify the factors that stakeholders in the supply chain will need to negotiate going forward. A look into the financials instruments that are used to transfer these risks to the financial markets will be explained. The lecture will finish by presenting Stonex's Brazil Coffee harvest report and price outlook.
Date: Thursday, June 27, 2024
Time: 10:30 - 11:30
Location: Lecture Room 1
This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee Copenhagen here.
Lecturer / Presenter
Albert Scalla (he/him)
Senior Vice President of Trading, StoneX
Albert Scalla, Senior Vice President of Trading at StoneX, has combined his considerable knowledge of the Coffee, Cocoa and Palm Oil markets with his experience in implementing risk management strategies in Futures, Options and Structured Products in the international commodity markets.
Albert joined Hencorp Futures, later acquired by StoneX 29 years ago, where he has been an important pillar for the development of Price Risk Management programs for all participants in the Coffee, Cocoa and the Palm Oil markets; from producers to final consumers.
Albert has been invited as a guest speaker to several national and international coffee conferences to speak on Price Risk Management for coffee participants in both producing and consuming countries.
Dialing in Espresso by Roast Profile
Workshop Description
In this workshop, you will:
Become more efficient when dialing in espresso
Be aware of the different variables in a coffee that will affect the extraction process
Be able to extract a consistent, and balanced espresso
Be able to quickly acknowledge and identify flavor and tactile experiences of espresso and how they relate to ideal extraction
Date: Thursday, June 27, 2024
Time: 10:30 - 13:30
Location: Workshop Room 2
Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.
Instructors & Leads
Kristen Hjelm (she/her)
Account Manager, BUNN O Matic
Kristen Hjelm is an account manager for the BUNN Corporation. She has worked in various roles in the coffee industry for over 20 years. Her work has included consulting with coffee shop business owners to review their current business practices and find ways to increase profitability, grow brand awareness, stay relevant, grow market share, and retain customers.
Over the last 12 years, Kristen has created content and presented on various coffee platforms, including the SCA. During that time, she has also acted as a sensory and technical judge for the US Coffee Championships.
In 2021, Kristen received a Master of Business Administration from Arizona State University. An opportunity that continued to grow her passion for helping business owners succeed by presenting new tools, systems, and perspectives into their existing operations.
Kristen is currently an active board member of the Pacific Coast Coffee Association. An organization that provides community and connection through all areas of the coffee supply chain.
Beyond Traditional Coffee
Lecture Description
With global demand for coffee is on the rise, Prof. Chahan Yeretzian, Head of the Coffee Excellence Center of The Zurich University of Applied Science, will first discuss the two main challenges for the future of coffee. These include difficulties in ensuring the supply for an already huge and ever-increasing demand on the consumer side (ii) and the growing recognition that traditional coffee cultivation may not be sustainable and future-proof.
In the main section of his lecture, he will then review latest trends and accelerating developments, mainly driven by an eco-system of VC-funded startups, proposing novel solutions beyond tradition, farm grown coffee. Such alternatives include modern formats of coffee substitutes as well as exciting development on cell-cultured coffees.
Coffee substitutes, also known as surrogates, emerged in the mid-19th century and are derived from roasted plant components such as barley, rye, malted cereals, acorn, chicory and various sugars. They had been introduced as an affordable substitute for coffee, preferably from local plants. Recently, an eco-system of VC-funded startups are reinventing the concept of coffee substitutes. The aim is to replicate the coffee experience without using coffee while reducing the ecological impact.
In contrast, cell cultured coffee is a much more radical approach to the multiple challenges that traditional coffee is facing. While 100% coffee, cell cultured coffee is cultivated in the lab from coffee cell tissues to yield a powder that can be roasted and extracted.
Date: Thursday, June 27, 2024
Time: 10:30 - 11:30
Location: Lecture Room 2
This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee Copenhagen here.
Lecturer / Presenter
Chahan Yeretzian (he/him)
Professor - Head of Coffee Excellence Center, Zurich University of Applied Sciences - ZHAW
PROF. DR. CHAHAN YERETZIAN AT ZURICH UNIVERSITY OF APPLIED SCIENCES (ZHAW)
> HEAD OF ANALYTICAL TECHNOLOGY
> HEAD OF COFFEE EXCELLENCE CENTER
> HEAD OF POST-GRADUATE PROGRAMS ON COFFEE
Education & Professional Career:
Since 2007: Professor at Zurich University of Applied Sciences - ZHAW
> 1996-2007: Nestlé R&D on Coffee and Culinary
> Post-doctoral fellow at Technical University of Munich
> Post-doctoral fellow at University of California Los Angeles
> MBA from Univ. of Lausanne/Switzerland
> PhD Chemistry from Univ. of Berne/Switzerland
Board and Advisory Positions
> 2015-18: Board of Directors & Chair of Research Advisory Council of SCA
> 2008-22: Board of Swiss SCA
> Since 2017: Board of ASIC (Association for the Science and Information on Coffee)
> 2017-19: Advisory Board of German Museum in Munich for special exhibition „Kosmos Kaffee“
> Member of Expert Panel “ITC-Alliances for Action Coffee Export Guide, 4th Ed.”
> CEO of Swiss Coffee Alliance GmbH
> CEO & CSO of STEM SA
Kerala Coffee Ltd Cupping
Cupping
Kerala Coffee Ltd Cupping
Date: Thursday, June 27, 2024
Time: 10:00 - 11:00
Room Number: Cupping Room 2
Access: Public
Sibartis-Right Side Coffee Cupping
Cupping
Sibartis-Right Side Coffee Cupping
Date: Thursday, June 27, 2024
Time: 10:00 - 11:00
Room Number: Cupping Room 1
Access: Public