Workshop Description
Now that your small business is establishing itself, it's time to grow—but who do you bring into your team, and how do you equip them for success? In this workshop, founders and owners of emerging specialty coffee shops will learn about proven approaches to hiring, on-boarding, training, and feedback that well-established European specialty coffee brands have used to propel them to where they are today. Discover methods used to establish a happy and engaged team who will carry your business' values forward—and how to work with (and give!) feedback, so that everyone learns together.
This workshop is best suited to attendees who have not yet built a hiring or training program for their employees and would value understanding what's worked (and hasn't worked) in other businesses to inform their own design. We recommend that anyone involved in developing a hiring and training program for their business should attend together (owners, managers, etc.).
Date: Thursday June 26, 2025
Time: 10:30 - 13:00
Location: Room 4
Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.
Instructors & Leads
Federica Parisi (she/her)
Coffee & Beverages Community Director, Simonelli Group SpA
Hello I'm Federica Parisi, Coffee and Beverages Community Director at Simonelli Group. I'm an active member in the coffee industry for 14 years (Nespresso & Starbucks), I contribute to elevating coffee education standards.
I'm dedicated to high-quality coffee education in the industry, committed to fostering knowledge and excellence among coffee professionals.
I'm a proud Authorized SCA Trainer (Sensory, Brewing, Introduction to Coffee, CVA for Cuppers, Coffee Sustainability) and 2y experienced SCA judge (Barista and Brewers). I'm a European Specialty Tea Association Trainer as well and a proud Victoria Arduino E1 Prima EXP owner. I'm Italian and I live in Switzerland.