Interactive workshop with a good balance of a Sensory Deck presentation and a Brain Game challenging the attendees' perception for the coffee they taste.

Let our hearing, smell, touch, vision excite our taste by interfering with our experiences and perceptions!

How does our brain identify flavors through the process of different stimulus' synthesis?

Live interaction with KAHOOT to challenge knowledge and perception around sensory ability and coffee.

Some of the very interesting props/ materials to excite the audience would be:
-Various Textures
-Colors
-Shapes
-Mystery Boxes
-Headphones
-Eyeshades
and... Coffee

The most updated scientific research data around multisensory approach will be presented, providing attendees with exciting and useful knowledge around senses and how they interact with coffee. What about trying to smell red, or taste shapes or colors? We will find out together.

Price: €125.00

Room: Room 2

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

George Makropoulos
Coffee Capabilities & Events Lead | Coffee Educator, Nestle Hellas S.A.

George, a highly specialized and experienced Coffee Educator, Q Arabica Grader and Trainer, is the Coffee Capabilities & Events Lead in Nestle Professional. Having participated in a variety of Coffee and Spirits Championships and Events since 2008 either as a Competitor, National Judge, Trainer or Lecturer, George has a proven track of successes, publications and accreditations in the Coffee and Beverages Industry.

Academic Titles / Certifications
-Business Administration - Hellenic Open University
-CAS in Coffee Excellence - Zurich University of Applied Sciences

-Q Arabica Grader (Coffee Quality Institute)
-Authorized SCA Trainer (All Modules)
-IBA Accredited Trainer (International Bartenders Association)
-Certified Wine Expert / Sommelier

Room: Room 1

Pricing: €125.00

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Julian Loayza Sanjines
Trainer, Julian Loayza - Coffee Training and Consultancy

Julian is a coffee trainer and roaster based in London, UK. He was born in La Paz, Bolivia. Julian is an AST for Introduction to Coffee, Roasting, Barista Skills, Green Coffee and Sensory Skills. Q Arabica Grader '17, '20, '23. He currently is a Q Arabica Assistant Instructor and is on its way to becoming a Q Arabica Instructor.

Coffee roasting is an essential process that changes coffee beans. From the principle that the green beans are high quality, the roasting could bring their quality or not. Because of this, the “Master of Roast” is a multiple professional. This professional knows the green beans, how to operate the machine, and the impact on the decision-making during the coffee roasting. The power supply, the airflow modulation, and total roast time operations are crucial in producing desirable components. On the other hand, simple mistakes can lead to beverages with grassy, scorched, and metallic notes. What are the chemical components produced in each roasting step? How do they impact the beverage? The Chemistry of Roasting course aims to present those physicochemical transformations in the beans during the roasting process. Understanding the beginning of the chemical reactions and their kinetics is crucial for the Master of Roast to produce desirable notes at the end. It is a theoretical and practical course that will discuss the science behind the process.

Room: Room 1

Pricing: €125.00

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Verônica Belchior
Owner, Verônica Belchior Consultancy

Belchior is a biologist, Msc in Ecology, PhD in Food Science and currently working on her postdoctoral degree in Food Science. Belchior is also a Q-grader and has been working with coffee for 14 years, starting as a barista, then quality manager for a coffee exporter, when she also became part of The Coffee Sensorium Project. Today she has her own company offering courses and consultancy in sensory analysis and chemistry applied to cupping, roasting and extraction, and she also works for an export company, Cocolo Coffee Export.

This workshop will highlight the functionality of coffee grinders, the impact of burr design, the servicing of grinders and how to choose products depending on individual business cases. We will investigate the effects of different burr design. Look into new technologies, such as Grind by Weight that help improve the barista workflow and shed light on the maintenance cost of grinders during operation. By the end of the workshop you’ll understand different coffee grinders, their use-scenario, functionalities, how to set-up and service Hemro products and how to calculate the cost of business. You should be able to choose products based on your needs and take care of them. Outline of the Workshop: 1. Disk Design and Burr Geometry 2. Grinder Capacity, Workflow and new Technologies 3. Set-Up and Maintaining Grinders a. Quick Fixes and Preventive Measures b. Q&A 4. Break-Out Sessions a. Hands-On Maintenance Featuring E80 and EK43 b. Cupping different Grinders and Burr Geometries.

Price: €125.00

Room: Room 2

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Luca Lange
Global Education & Activation Manager, Hemro International AG

Luca Lange is a coffee professional, authorized SCA trainer and is leading the education and activation at Hemro, the company behind the iconic brand Mahlkönig, Ditting, Anfim and HeyCafé. At Hemro Luca oversees coffee scene events and all coffee and product education topics under the name of Hemro Academy, an all-new platform for company partners, technicians and coffee enthusiasts to learn and grow together. As a former consultant and university lecturer Luca puts his skills of teaching and advising into use by educating coffee lovers.

Ansgar Bitz
Product Manager, Hemro Manufacturing Germany GmbH

Ansgar Bitz is an experienced Product Manager in the coffee grinding industry, with over 10 years of professional expertise. Ansgar wrote his thesis on burr geometry and its impact on grinding. This technical knowledge has proved invaluable to his work as a Product Manager.
In his role, Ansgar is responsible for a diverse range of tasks such as providing customer support, developing product documentation and spare part concepts, offering technical support, leading technical dealer trainings, and conducting competitor benchmark analyses.

Over the past years, experimentally processed coffees have gained extreme popularity with coffee professionals and consumers. As the demand grows, more farmers started to experiment with new processing techniques, but they don’t always have access to the right resources which can lead to nonuniform cup quality, over fermented notes, and even cup defects. During this workshop, we will discuss the evaluation of these experimentally processed coffees from a green coffee buyer company’s perspective. Attendees will have the opportunity to examine experimentally processed green coffee samples and learn about the effects that the processing has on the structure and shelf-life of the beans as well as identifying positive characteristics and negative flavors in the cup during a tasting session. We will discuss the challenges of creating special processing methods based on clients’ request and possible ways of mitigating risk for producers.

Room: Room 1

Pricing: €125.00

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructors:

Franciska Apró
Quality Control Coordinator, Sucafina Specialty Europe

Franciska Apro has over 10 years of experience in specialty coffee. She worked as a barista, barista trainer, quality manager and production roaster before joining Sucafina Specialty Europe in January 2020 in the capacity of Quality Control Coordinator. In 2021, she acquired her Q Arabica Grader certificate. Over the past 3.5 years she has graded, roasted and cupped thousands of coffee samples from various origins. Thanks to Sucafina’s vertically integrated supply chains, she has had the opportunity to visit numerous coffee origins and learn more about farming and processing trends. She regularly provides cupping feedback and discusses quality with suppliers, including many experimentally processed lots. 

Ermanno Perotti
Trainer, Sucafina Specialty

He studied Developmental Economics and began by designing sustainable development models for small coffee producers in Central & South America and in Southeast Asia. His interest in effectively integrating small producers into global coffee value chains led him to focus on the sensory and quality aspects of coffee. At the heart of what he does, coffee processing plays a special role. He gained knowledge by running wet mills in Central America and South East Asia, all supported by academical studies. Currently, he works as Global Origins Innovation in Sucafina and as a CQI instructor and SCA trainer.

In this workshop, designed by Toddy, LLC and Accademia del Caffè Espresso (the cultural hub of La Marzocco), we will explore cold brew extraction in comparison with hot water extractions. We will experience the colorful world of coffee through a wide range of brewing variables such as grind size, brew ratios, turbulence, etc. Participants will experience comparative cuppings focused on the sensory comparison of cold brew and traditional brews (french press, filter, espresso). The discussion will center on the different factors that impact extraction. Participants will understand how to adapt and experiment with brewing parameters in order to bring out the maximum flavors of any coffee.

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Price: €125.00

Room: Room 2

Instructor:

Nora Šmahelová
Coffee Education Leader, Accademia Del Caffè Espresso / La Marzocco

Nora Šmahelová is the Coffee Education Leader at Accademia Del Caffè Espresso - the cultural hub of La Marzocco. She has been working more than 20 years in the coffee business experiencing the fascination around this natural product not only from the perspective of a barista and competitor (German barista champion 2002) but also from the view of a green coffee sales person, coffeeshopowner and WCE representative. All these experience brought her to her current position at Accademia Del Caffè Espresso.

Holger Lente
Director of Brand Development, Toddy LLC

Holger Lente, Director of Brand Development at Toddy LLC, brings 20 years of experience in project management and business development in the food & beverage industry. A trained chef, bartender, and former coffee shop & bar/restaurant owner, he also has leadership experience in the hospitality industry. Holger is a certified barista and former SCA Authorized Trainer who lectures internationally on coffee shop management & beverage program expansion.

Over the past four years, the SCA has undertaken a project to understand, develop, and evolve the SCA cupping protocol as a part of its Coffee Value Assessment project. This year, SCA released a draft of a new cupping protocol, which is anticipated to become the new official SCA cupping protocol. This workshop offers coffee professionals interested in first-hand practical experience with the new protocol a guided, intensive and thorough training session on the evolved protocol. Students will receive descriptive training, including how to use references, and a deep understanding of the affective section of the new cupping system. Multiple tasting sessions will give cuppers experience evaluating various coffees using the new system.

Room: Room 1

Pricing: €125.00

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Dr. Mario R. Fernández-Alduenda
Technical Director, Specialty Coffee Association

From a coffee producing family in Mexico, Mario R. Fernández-Alduenda has tried to understand coffee for almost 30 years, under the light of food science. He has played many roles along the chain, from processor to coffee shop owner, but has mostly focused on the study of coffee flavor, how it is perceived and appreciated, and how it is formed. He is the Technical Officer of the SCA, which he joined in 2020.

The importance of water quality to assure the best expression of your coffee in the cup is now a well-known fact.

SCA has created the ultimate guide with water filtration techniques and the suggested parameters clearly defined on a water chart.

So first we need to MEASURE :

The SCA guide indicates which elements we should measure in our local using some simple instruments found on markets worldwide.

This workshop will instruct you on how to precisely measure these elements such as total hardness and alkalinity.

Once the characteristics of local quality are found, we need to AIM :

Based on the SCA water chart, our local water quality can find its specific allocation, and from their we can decide where we want our coffee extraction to point.

With higher total hardness we have a greater probability of extracting more sweet and fruity notes from our coffee, while greater alkalinity will give less acidity and more flat extractions.

After knowing where to aim, we have to decide then how to TREAT our water :

Different water filtration systems currently on the market will provide different effects on the water, moving the initial point around the chart either diagonally or vertically.

Three simple steps to assure the perfect water quality.

So are we complete, or is anything missing ? Can we be “tricked” by our water not reading important factors such as high levels of chlorides ?

How can we recognize if our local water has already been treated ?

Besides going through the A-B-C’s of water measurement, mapping and treating, this workshop will also guide the participants through unexpected situations and give them the tools needed to correctly analyze and manage their actions

The workshop will be completed with a tasting session where different water qualities are used to brew the same coffee.

Price: €125.00

Room: Room 2

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Sergio Barbarisi
International Key Accounts Manager, BWT water+more

Sergio Barbarisi is a well-known expert in water filtration dedicated to the horeca and vending markets.

Born and raised in northern Italy, he began his professional career inside the vending machine industry working for Italian manufacturer N&W as well as for the largest vending operator, pursuing also his professional career for 1 year outside of Italy in Denmark, before specializing in water filtration systems.

He managed the start-up of the Italian subsidiary for one of the major manufacturers of water filtration systems, after which he passed to the competition to set up once again a newly formed Italian subsidiary. After many years as Managing Director of BWT Water+More Italia, he is currently taking the lead role in managing International Key Accounts for the entire BWT Water+More group.

Deeply involved in SCA activities, his vast knowledge of the relationship between water, machines, and finally coffee has been made available to all through many lectures handled already worldwide by SCA and the Coffee Technicians Guild.

Over the past four years, the SCA has undertaken a project to understand, develop, and evolve the SCA cupping protocol as a part of its Coffee Value Assessment project. This year, SCA released a draft of a new cupping protocol, which is anticipated to become the new official SCA cupping protocol. This workshop offers coffee professionals interested in first-hand practical experience with the new protocol a guided, intensive and thorough training session on the evolved protocol. Students will receive descriptive training, including how to use references, and a deep understanding of the affective section of the new cupping system. Multiple tasting sessions will give cuppers experience evaluating various coffees using the new system.

Room: Room 1

Pricing: €125.00

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Kim Elena Ionescu
Chief Sustainability and Knowledge Development Officer

Kim Elena Ionescu is the Chief Sustainability and Knowledge Development Officer for the Specialty Coffee Association (SCA), where she develops strategy and leads action on behalf of coffee-centric businesses and organizations both large and small in the United States, Europe, and beyond to tackle the challenges coffee faces now and in the future.

Prior to joining the association, Kim spent a decade buying coffee and creating and directing sustainability at Counter Culture Coffee in North Carolina, where she resides with her husband and two daughters. And although these days she is more likely to be found behind desks and podiums than cupping tables and espresso machines, Kim believes that innovation and collaboration across the coffee value chain are critical for our community to thrive.

Discover the technology and barista knowledge required in a fully automatic coffee machine. The workshop focus on espresso extraction method and provides a detailed insight in the grinding and brewing process, available espresso beverage parameters, their settings, and their impact on developing perfect taste profiles. The session is completed by milk foam settings and coffee menu development.

Price: €125.00

Room: Room 2

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Inga Schaeper
Head Coffee Competence, Franke Coffee Systems

Inga Schaeper, Head Coffee Competence at Franke Coffee Systems, has been in the coffee industry for more than 30 years with projects and profound knowledge in all areas of the coffee processing chain. With her believe in the importance of building, deepening, and sharing knowledge she has developed and managed training programs for various companies (e.g., Probat). Inga served as an SCAE Board Member and Chair of Education Committee (2008-2012), where the SCAE Coffee Diploma System (now SCA Coffee Skills Program) was initiated and launched. She was a certified WBC Judge from 2004-2008 and judging in 3 WBC finals.

Programmable coffee equipment provides excellent control over the brewing process. But getting the most delicious results often requires going beyond the factory default program. In this class, we’ll explore common program parameters used by batch brewers, coffee and espresso grinders, and espresso machines and learn how they can be used to dial in the brewing process for optimum coffee flavor. This class is ideal for anyone who owns or supports coffee brewing and espresso equipment, including coffee equipment technicians, café owners, lead baristas, and coffee roasters.

Price: €125.00

Room: Room 2

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Brady Butler
Founder, Trail Blaze Coffee Academy

Brady Butler is an Authorized SCA Trainer who has been leading barista, brewing, and coffee technician training classes since 2009. Over his coffee career, Brady has also worked as a barista, a coffee equipment technician, and in wholesale customer support. He was also co-lead for the SCA's Brewing Content Creator Group and Lead Author for the Coffee Technicians Program. He currently owns Trail Blaze Coffee Academy, an independent training company based in Charlotte, NC.

This workshop presents the concept of green coffee quality from the point of view of the producer and challenges the taster to critically evaluate and consider what is cup quality. The attendee is invited to perceive and identify green coffee defects among defective and non-defective cups in a blind assessment. This workshop uses a base coffee and the following green defects:
The Blacks (Full & Partial)
The Sours (Full & Partial)
The Brokens, Chipped & Shells
The Under-Ripes
The Floaters
The Insect Damaged

Room: Room 1

Pricing: €125.00

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Todd Arnette
Q Instructor & Value Chain Consultant, Academy of Coffee Excellence

Todd Arnette has been in the coffee industry since 1995. Owner of the Academy of Coffee Excellence and Quality Evaluation Manager for CQI has enabled Mr. Arnette to work closely with Producers, Importers and Roasters at origin, in training labs and roasteries around the world. Areas of expertise include: Post-Harvest Processing and Green Coffee Quality Evaluation, Green Coffee Buying, Production Roasting & Coffee Product Development, Food Safety Hazard Analysis Planning & Implementation – aligned with SQF and US FDA Food Safety Law. Mr. Arnette has attended all Roasters Guld Retreats except for 3 and encourages you to stay connected and involved.

Camila Khalife
Coffee Quality Specialist, Botanica

Camila Khalife is based in Quito, Ecuador. She started her career in coffee 10 years ago, first as a barista and coffee educator, and later on specialized in coffee quality. She is a Q Grader and a certified WBC Sensory Judge. She’s also the founder of Botanica, a café, quality lab & training center based in Quito. Camila has experience sourcing and processing Ecuadorian coffee and has worked closely with producers from all over the country. She’s also the Communications Lead & Programs Co-Lead of The Chain Collaborative, an organization focused on community-led development in the coffee sector.