Lecture Description
Prerequisites and Development Until 2022
Growth of coffee culture in Ukraine since the 2010s
Development of the specialty segment, local roasting, and competitions
Challenges After the Full-Scale Invasion
Closure and relocation of coffee shops and production facilities due to active hostilities
Problems with logistics and raw material supply
Job losses in the HoReCa sector
Business Adaptation and New Formats
Volunteer initiatives supporting civilians and the military
Popularization of filter coffee and drip bags
The Role of Coffee in Volunteering and Supporting the Army
Coffee businesses donating to the Armed Forces of Ukraine
Launch of charitable coffee initiatives
Coffee as an element of morale support for both civilians and the military
Changes in Ukrainian Consumer Habits
Increased interest in home brewing and alternative methods
Growing demand for Ukrainian-roasted coffee
Shift towards minimalism and prioritization of quality over quantity
The Future of Ukraine’s Coffee Culture
Post-war recovery: new formats and integration of global trends
International recognition of the Ukrainian coffee market
The impact of war on the identity of Ukraine’s coffee scene
Learning Objective:
Attendees will gain insights into how Ukraine’s coffee culture has evolved and adapted during the full-scale war. Specifically, they will learn about:
Impact of the War– The challenges faced by coffee businesses, including supply chain disruptions and economic struggles.
Adaptation and Innovation – How businesses have adjusted, from volunteer-driven initiatives to changes in consumer preferences.
Coffee and Resilience– The role of coffee in supporting the military, volunteers, and civilians during wartime.
Shifting Consumer Habits – The rise of home brewing, demand for local roasters, and a focus on quality over quantity.
Future Prospects – How the war is shaping the long-term identity and international reputation of Ukraine’s coffee culture.
Collaboration Opportunities – How European coffee businesses can engage with Ukrainian partners, from sourcing roasted coffee to joint educational projects and events.
By the end of the presentation, attendees will understand not only the resilience of Ukraine’s coffee industry but also its potential for growth and influence in the global coffee community
Date: Saturday, June 28, 2025
Time: 2:00- 3:00 PM
Location: Lecture Room V
This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee Geneva here.
Lecturers / Presenters
Volodymyr Yefremov (he/him)
Head of Production, National Judge Coordinator, Idealist Coffee Co.
Volodymyr Yefremov is a Ukrainian coffee professional with over 12 years of experience in the specialty coffee industry. He is a technologist and project manager specializing in coffee production, quality control, and roasting. As the Judge Coordinator for the SCA Ukraine Chapter, he plays a key role in developing national championships and raising professional standards. Volodymyr’s expertise spans the entire coffee chain. After losing a production facility in Hostomel during the war, he remains dedicated to rebuilding and representing Ukrainian coffee excellence on the global stage.